Monisha Jaising a pioneer in Indian Fashion needs no introduction. In the year 1990 Monisha launched her label through a Retail Store “Ensemble”, 25 years now in business, she is one of the designers who consistently has been redefining Indian Fashion.
Graduate from American College of Applied Arts (London) with honors in Fashion Illustration, Monisha had launched her first, modest collection with a mix of jackets, dresses, tunics etc. and made a name for herself among the fashion elite.
Her clothes have a very inert character and are not defined by global trends. Celebrities have graced the red carpet in Monisha’s fabulous designs. The designs are contemporary, edgy combined with the finest of fabrics, intricate techniques and uniquely draped silhouettes. She reinvented the Indian wardrobe staple ‘kurti’ a whole new avatar by giving it an edgy feel , combining it to be worn with pants or as a dress.
In October 2008 her first flagship store opened at Pali Hill, Mumbai, followed by a second store at the DLF Emporio Vasant Kunj, Delhi in 2012.
Today the multidimensional brand encompasses into luxury sportswear, resort wear, kids wear, bridal couture wear to name a few. The T-shirt from her sportswear collection has been a staple in my wardrobe.
As she completes over 25 years in the industry Monisha Jaising makes her entry into E-Commerce “The E- Boutique” luxury shopping at your fingertip. Can’t get any better her entire range has never been so accessible, wonderful offers on sportswear and kurtis while the couture line can be made -to-order.
This year also marks the launch of her exclusive “Maharani Service” named after its renowned “Maharani” polo T-shirt. This one is a unique shopping experience wherein they bring the brand at one’s doorstep.
“There is no distinction between clients and all are equally prized. “ Mr. Kunal Naringrekar (Head and Sr.Manager at Monisha Jaising) explained to me the details of this service while we chatted at the plush Mumbai store.
So how this works ??
You fix up an appointment and the MJ brand ranging from their Couture wear, Resort wear, Luxe Sportswear, MJ essentials will be at your doorstep, at no extra cost or no strings attached. There is no minimum buying required here. This one is great for trousseau shopping; you can customize your outfits according to your needs and enjoy “The Maharani Experience”at the comfort of your home. A super relaxing experience dedicated to crafting the perfect look, currently they are servicing clients in India on one-to-one basis, but now the brand is working on logistics as they want to offer this customized shopping experience in different parts of the world, sounds so tempting.
For more information on “Maharani” Service you can
Mail – email@example.com
Contact Number- +91 98332 99076 | +91 9717810033
E- Boutique link: http://www.monishajaising.com/
Photo Courtesy : Monisha Jaising